Award-winning graphic artist with over twelve years professional design experience in web and print design. Comfortable working in a fast-paced, deadline-driven marketing environment creating compelling, aesthetically sound, usable designs for national companies, small businesses, and charitable organizations.  Proactive and able to communicate creative solutions effectively in visual and written form. Strive for excellence in presentation and execution of creative solutions. Advanced skills with responsive design, usability, WordPress, Photoshop, InDesign, and Illustrator.


Advanced Skills

  • Adoble Photoshop 95%
  • Adobe Illustrator 85%
  • Adobe InDesign 80%
  • Responsive Website Design 90%
  • Wordpress CMS 90%
  • Usability 85%


Bachelor of Arts, Mass Communication & Media Technology
– GPA 3.87 King’s College, 2005
– Recipient of The Father Murgas Memorial Award for Communications Wilkes-Barre PA

Work Experience



Web Design Specialist, Marywood University

March 2010 – present
Work with the Director of Web Development and Director of Web Services to assist in the maintenance and development of the Marywood University website. Give support to content providers. Create, manage, maintain HTML files, structures, templates and user accounts in the CMS. Develop graphic content. Help to ensure that the University’s Website and technical resources are secure, clear, consistent, up-to-date, user-centered. Help to coordinate the implementation and technical feasibility of all new and emerging media related to the University’s web presence.

The Marywood website is maintained by over 170 website content editors, of which approximately 3 are administrators and 3 are super users. Out of the pages, database structures, and files on the website I am responsible for the creation or most-recent editing of approximately:

  • 4,500 HTML pages 48%
  • 60,000 Contentlets 16%
  • 11,500 Web Contentlets 30%
  • 35,000 Files 36%

Owner, Bullzeye Design

June 2008 – present
Senior graphic artist, project manager, salesperson, supervisor and director of creative and programming teams.

Art Director, Market Share Development

Scranton, PA
Nov. 2007 – Feb. 2010
Worked in collaboration with other creative staff members, senior partners and clients to create and execute outstanding print and web design pieces that produce memorable advertising with effective results.

Interim Art Director, Solid Cactus Inc

Wilkes-Barre PA
May 2007 – Aug. 2007
Worked closely with clients, designers, programmers, and project managers to develop strategies and techniques to improve our client’s business models. Managed a team of six (6) graphic designers in a fast-paced deadline-driven e-commerce environment. Presented online and in-person educational seminars for store owners on the importance of design in selling online. Restructured workflow of the Store Development Department. Participated in the maturity of the design team’s creative concepts.

Graphic Artist, Solid Cactus Inc

Wilkes-Barre, PA
May 2004 – May 2007
Created website design mockups for e-commerce clients on the Yahoo! Store platform. Designed logos, animated banners & advertisements, and internal marketing web/print pieces. Served as photographer for company events, magazine articles, and employee profiles.

Graphic Artist, Rome Technology

Plymouth Meeting, PA
2003 – 2011

Graphic Artist, NetInception

Dallas, PA


Silver Addy Award

Marywood University received a Silver ADDY for its mobile website, a version of the University’s main website that is accessed by users’ smart phones. The mobile website, created and built by Marywood staff members, launched at the beginning of the fall semester. (March 2012)

Project 41

Received local and national media attention for the implementation of an April Fool’s Day homepage at Marywood University. Dubbed “Project 41“, the April Fools’ prank was the cause unprecedented, record-hitting website visits. (April 2011)

Published in The Web Designer’s Idea Book (Vol. 1)

Work Featured in The Web Designer’s Idea Book (Vol. 1). The Web Designer’s Idea Book includes websites arranged thematically by color, design style, type, theme, element and structure.

Communicator Award of Excellence

Award of Excellence recipient – Communicator Awards Print Competition (T-shirt design)

Additional Honors & Awards

Website design work featured on DesignMeltdown.com, The Daily Slurp, Light on Dark, Most Inspired, iStockPhoto, and Screenalicious.com

Worked collaboratively on website design for the St. Louis Rams, Adidas Golf, The Lance Armstrong Foundation, Athletes For Hope,The Muhammad Ali Center, and over 25 companies in the Internet Retailer Top 500



highedweb logo

Higher Education Web Professionals

HighEdweb is an organization of professionals working to advance the web at institutions of higher education. We design, develop, manage and map the futures of higher education digital communications and services.


One Life to Live Pet Rescue

Designed flyers, social media graphics, and any other design work needed for the rescue for several years.

Make a Wish Foundation

Donated an invitation design to the Greater Pennsylvania and Southern West Virginia Chapter for their fundraising event, Wish in the City.


Participated annually in a 24-hour, work-around the clock creative blitz during which marketing, advertising and public relations firms provide nonprofit marketing services on a pro-bono basis.


I have many references available upon request.
Please contact me at afedele@gmail.com for a list.

Want to get in touch?

Please e-mail me with any inquiries.

Contact Me