Résumé

Profile

Award-winning graphic artist with over twelve years professional design experience in web and print design. Comfortable working in a fast-paced, deadline-driven marketing environment creating compelling, aesthetically sound, usable designs for national companies, small businesses, and charitable organizations.  Proactive and able to communicate creative solutions effectively in visual and written form. Strive for excellence in presentation and execution of creative solutions. Advanced skills with responsive design, e-commerce, Google Analtyics, Photoshop, InDesign, and Illustrator.

Advanced Skills

  • Adoble Photoshop 95%
  • Adobe Illustrator 85%
  • Adobe InDesign 80%
  • Responsive Website Design 90%
  • Google Analytics 75%
  • E-Commerce 60%

Education

Bachelor of Arts, Mass Communication & Media Technology
– GPA 3.87 King’s College, 2005
– Recipient of The Father Murgas Memorial Award for Communications Wilkes-Barre PA

Work Experience

Web Design Specialist – Marywood University
March 2010 – present
Work with the Director of Web Development and Director of Web Services to assist in the maintenance and development of the Marywood University website. Give support to content providers. Create, manage, maintain HTML files, structures, templates and user accounts in the CMS. Develop graphic content. Help to ensure that the University’s Website and technical resources are secure, clear, consistent, up-to-date, user-centered. Help to coordinate the implementation and technical feasibility of all new and emerging media related to the University’s web presence.

The Marywood website is maintained by over 170 website content editors, of which approximately 3 are administrators and 3 are super users. Out of the pages, database structures, and files on the website I am responsible for the creation or most-recent editing of approximately:

  • 4,500 HTML pages 48%
  • 60,000 Contentlets 16%
  • 11,500 Web Contentlets 30%
  • 35,000 Files 36%

Owner – Bullzeye Design (Scranton PA)
June 2008 – present
Senior graphic artist, project manager, salesperson, supervisor and director of creative and programming teams.

Art Director – Market Share Development (Scranton PA)
Nov. 2007 – Feb. 2010

Worked in collaboration with other creative staff members, senior partners and clients to create and execute outstanding print and web design pieces that produce memorable advertising with effective results.

Interim Art Director – Solid Cactus Inc (Wilkes-Barre PA)
May 2007 – Aug. 2007

Worked closely with clients, designers, programmers, and project managers to develop strategies and techniques to improve our client’s business models. Managed a team of six (6) graphic designers in a fast-paced deadline-driven e-commerce environment. Presented online and in-person educational seminars for store owners on the importance of design in selling online. Restructured workflow of the Store Development Department. Participated in the maturity of the design team’s creative concepts.

Graphic Artist – Solid Cactus Inc (Wilkes-Barre PA)
May 2004 – May 2007

Created website design mockups for e-commerce clients on the Yahoo! Store platform. Designed logos, animated banners & advertisements, and internal marketing web/print pieces. Served as photographer for company events, magazine articles, and employee profiles.

Graphic Artist – Rome Technology (Plymouth Meeting PA)
2003 – Present

Graphic Artist – NetInception (Dallas PA) 2001-2003

Accomplishments

  • 2012 Silver Addy Award: Marywood University received a Silver ADDY for its mobile website, a version of the University’s main website that is accessed by users’ smart phones. The mobile website, created and built by Marywood staff members, launched at the beginning of the fall semester.
  • Received local and national media attention for the implementation of an April Fool’s Day homepage at Marywood University. Dubbed “Project 41“, the April Fools’ prank was the cause unprecedented, record-hitting website visits and nationwide social media exposure for the University.
  • Work Featured in The Web Designer’s Idea Book (Vol. 1)
  • Website design work featured on DesignMeltdown.com, The Daily Slurp, Light on Dark, Most Inspired, iStockPhoto, and Screenalicious.com
  • Communicator Awards Print Competition – Award of Excellence recipient
  • Worked collaboratively on website design for the St. Louis Rams, Adidas Golf, The Lance Armstrong Foundation, Athletes For Hope,The Muhammad Ali Center, and over 25 companies in the Internet Retailer Top 500

Volunteering

Make a Wish Foundation

Donated an invitation design to the Greater Pennsylvania and Southern West Virginia Chapter for their fundraising event, Wish in the City.

CreateAthon

Participated annually in a 24-hour, work-around the clock creative blitz during which marketing, advertising and public relations firms provide nonprofit marketing services on a pro-bono basis.

Big Brothers, Big Sisters

Volunteered as a Big Sister and served as a mentor and friend for two girls on an weekly basis.

References

I have many references available upon request.
Please contact me at afedele@gmail.com for a list.

Want to get in touch?

Please e-mail me with any inquiries.

Contact Me